Rent the Runway
RTR is an online service that offers rentals of designer clothing and accessories. They brought on board Renee Graham, the founder of Kargo, to design a durable garment bag. This bag not only protects the rentals from the elements but also ensures they arrive in a clean and pristine condition. Additionally, customers can conveniently return the items through the mail using the same bag.
Challenge
Rent the Runway was rapidly expanding and needed a new, cost-effective system to ship rented clothing in perfect condition. They aimed to minimize waste and find a better solution for safely returning the garments for cleaning and re-renting.
Solution
Within Rent the Runway, Renee developed a garment bag-inspired shipping envelope. This durable, reusable bag safeguards garments, accommodating multiple dresses and accessories. It serves as both a tote bag and a shipping envelope, saving on costs compared to previous methods.
Padded Dust Bags
Designed with a soft, lightweight protective liner to safeguard products during shipping.
Premium Boxes
Created to safeguard jewelry during shipping.
Impact
DECREASED SHIPPING COSTS
LESS WASTE
SURPRISE & DELIGHT CUSTOMERS
DECREASED CARBON EMISSIONS
The Kargo Approach
Design
The tote bag is made with durable custom fabrics both inside and out. It's lightweight, dyed to match our brand's navy color, and features an embossed monogram lining. The custom-made hardware adds a touch of uniqueness. This tote serves as a brand touchpoint, offering high quality, user-friendly functionality, and full branding.
Function
Enjoy a hassle-free customer experience when opening, transporting, and returning. RTR totes save space in the shipping system, reducing our carbon footprint. The fabric is easily cleaned and water-resistant. All packaging components are repairable.
Impact
Envelopes help minimize delivery carbon footprint and significantly lower shipping costs. They also generate less waste as they don't require additional packaging materials.