In 2019 Kargo began a partnership with Shane Co, the largest privately owned jeweler in the USA, to design, produce and supply jewelry and retail packaging for their retail locations across the country.

Shane Co. needed to rebrand a broad range of packaging. They wanted to attract a younger generation while still incorporating elements of the heritage brand DNA. Their existing system included a variety of boxes to accommodate about a dozen categories. They required luxurious, complex, functional packaging that communicated a precious gift. In addition, they needed a range of retail and shipping packaging.

After a long collaborative development process, we arrived at a clean, modern, gift inspired design with unique brand touches. We created textured cream art paper, luxe satin ribbon and super soft microfiber as the signature materials for the packaging. We met the size requirements to ensure jewelry is presented beautifully and protected. Each Shane Co. jewelry box comes inside an outer gift box, perfectly packed up with no wrapping needed.