Reinventing Luxury with Sustainable Packaging
Kargo, in partnership with Filippa K, has redefined the packaging experience for a global audience. With sustainability at the heart of the rebrand, Kargo provided innovative packaging solutions to align perfectly with Filippa K's values of luxury, minimalism, and environmental stewardship. This case study examines the objectives, challenges, and outcomes from this collaboration, showcasing the synergy between sustainable practices and elevated customer experiences.
In 2022, Filippa K sought to enhance their packaging to reflect their brand's ethos and commitment to sustainability. They aimed to entrust this mission to a partner who understood the delicate balance between function, sustainability, and design aesthetics. Kargo came forward as that partner, bringing a wealth of expertise and innovative thinking to the table.
Challenge
The main challenge was to find materials that felt luxurious, provided protection, and met the highest environmental standards. Using post-consumer waste for packaging in custom sizes was crucial. We needed to create cost conscious packaging that looked and felt elevated.
Solution
Our partnership showcases the bond between brand identity, consumer experience, and commitment to sustainability. By prioritizing the delivery experience and employing sustainable materials creatively, Kargo has helped Filippa K establish a new benchmark for eco-conscious luxury brands, maintaining their core values and customer satisfaction.
Impact
SUSTAINABLE MATERIAL
EASY RETURNS
SURPRISE & DELIGHT CUSTOMERS
ELEVATE BRAND VALUE
Corrugate Shippers
Pre-constructed with custom paper and printing
Premium Stationery
Designed for e-Commerce and product.
The Kargo Approach
Design
The new packaging collection showcases corrugated board, duotone kraft paper, premium art papers, and cotton materials. The designs elegantly enhance the natural textures and colors, while incorporating clean branding to minimize ink usage.
Function
Online purchases will be delivered in eco-friendly envelopes and boxes to minimize transportation effects. Envelopes are made from recycled paper and FSC-certified mix, while shipping boxes for larger items are made from recycled materials with a screen-printed logo. These changes reduce environmental impact while preserving brand identity and item protection.
Impact
To minimize carbon footprint and shipping expenses, we utilize resealable boxes and envelopes, reducing waste. Our shipping packaging is completely recyclable and made from natural, sustainable materials.